We’re a boutique team of senior marketers, event and communications consultants working across Sydney, Brisbane, and regional Queensland, servicing clients across Australia.
At the heart of Farr and Co is founder Jane McAlpine (nee Farrugia) —an experienced operator with over 18 years’ experience delivering standout work for global brands, government bodies, retailers, lifestyle businesses, and sporting organisations.
From large-scale events and national campaigns to sharp PR strategy and seamless brand delivery, we specialise in cutting through the noise to get results.
We don’t believe in layers of process or inflated agency fees. Instead, we bring together the right people for the job—quickly, efficiently, and with the flexibility to work how you need us: embedded in your team, on retainer, or project by project.
We’re proud to work across both metro and regional Australia. In fact, we have a dedicated arm of our business based in Toowoomba—Farr and Co Rural—focused on supporting regional communities across Australia with the the same level of creative firepower you’d expect in the city.
Curious about our rural work? Click here to learn about Farr and Co Rural.
With experience across iconic fashion houses like Tommy Hilfiger and Ralph Lauren and more than 18 years in retail marketing and communications, Jane has a proven track record driving commercial outcomes across Australia, Asia and America.
Now leading Farr and Co, she continues with a diverse portfolio of brands and agencies, offering freelance and project services across Australia.
We acknowledge the Traditional Owners of the lands on which we work, and we pay our respects to Elders past, present and emerging